SOCIAL. COPY. STRATEGY.

ON

 
 
 

ON

Copywriter > GLobal platform lead

You might wonder how someone goes from Copy to Global Platform Lead, and it was a far from usual journey, but it was fueled by one thing—people. My role brings together the best parts of community and communication. I work with content all the way from concept to community management—always looking for opportunities to optimize along the way.

I believe that focusing on only the golden child of social channels (instagram) is limiting. It’s a common mistake made often from not knowing an audience and it’s one I work to combat with my problem solving. If this way of thinking excites you, I’m your girl.

TIKTOK:

interviews
TRENDS
style

ARTICLES:

Environmental one’s to watch
Run the city: Melbourne