GORE-TEX
ORGANIC SOCIAL CONTENT
GORE-TEX knows their stuff, but everyday consumers get overwhelmed with the vast range of products and uses. How to show people? Social.
Using GORE-TEX ambassadors, we put products to the test and showed the world what GORE-TEX is made for. We introduced the new INFINIUM range, a non-waterproof option for when wet weather isn’t an issue. And, we wrote blogs which rounded up the best products for the seasons ahead and gave a more in-depth look at how GORE-TEX works the way it does.