GOURMET BURGER KITCHEN

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An excellent brief with a tight budget, GBK asked us to 'be controversial.' Just so happened it was during the 2016 US Presidential Elections, and a certain candidate's name sounded like a cut of beef.

Though we can't be held responsible for the election results, we'll happily take credit for restaurants selling out and the response on social media. The fun was taken in restaurants too, with really cheesy voting badges, campaign caps, and bunting really rallied the hungry guests.